Data protection statement
This Data Protection Declaration gives you an overview of how Turkowiak Guitars processes your data. It applies to all websites and other benefits and services offered by Turkowiak Guitars.
What you will learn in this Data Protection Declaration:
- Which data Turkowiak Guitars stores.
- What we do with this data and what it is needed for.
- Which data protection rights and options you have.
- Which technologies and data we use to personalize and coordinate our services in order to offer you a secure, simple, seamless and individual shopping experience.
- Which technologies and data we use for advertising, including the tracking technologies we use.
If you have a question regarding this Data Protection Declaration or the topic of data protection at Turkowiak Guitars in general, you can contact us at any time.
1. Which data does Turkowiak Guitars process?
Turkowiak Guitars offers you a wide range of services, which you can also use in a wide range of ways. Depending on whether you contact us online, by phone or otherwise and on which services you use, various data from different sources may come into play. Much of the data we process is provided by you yourself when you use our services or contact us, for example when you register and provide your name or email address or address. We do, however, also receive a technical device and access data which is automatically collected when you interact with our services. This may, for example, be information on which device you are using. We collect further data using our own data analyses (e.g. within the framework of market research studies and customer evaluations). We may also receive data on you from third parties, for example for credit rating agencies and payment service providers.
When we talk about “your data”, we are referring to personal data. This includes all information that allows us to identify you straight away or by combining it with other information. Examples: Your name, your telephone number, your customer number, order numbers or your email address. All information which cannot be used to identify you (even by combining it with other data) is classified as non-personal data. Non-personal data is also referred to as anonymous data. If we combine your personal data with anonymous data, all the data in this record counts as personal data. If we delete the personal data from a piece of information or a record on your person, the remaining data in this record no longer counts as personal data. This procedure is referred to as anonymization. The following generally applies: If we request that you share particular personal information with us, you may, of course, refuse to do this. You can decide which information you share with us. We may, however, be unable to provide you with the desired services (at least not optimally). For example, you cannot have a package delivered without giving a delivery address. If particular information is required in connection with a service (mandatory information), we will inform you by marking it accordingly.
1.1 Profile information
Profile information is personal and demographic information on your person (so-called master data), along with your individual interests, which you share with us when registering for a customer account. Your profile data includes, for example:
- Your first and last names
- Your contact details
- Your preferences, e.g. in relation to product types or styles
- Demographic information such as your gender, age, and place of residence
Mandatory information is usually your name, your email address and a password you choose yourself. Your email address and the password will later constitute your login details.
Profile data may also include further information on your person and your interests. These may be collected in the process of registering for the service, or only subsequently. This is the case, for example, if you later add voluntary information to your profile or you wish to use your customer account to register for a service that requires additional mandatory information.
1.2 Contact details
If you contact us, we collect your data. Depending on how you contact us (e.g. by phone or by email), your contact details may include your name, postal addresses, telephone numbers, email addresses, detail on your social network profiles (for example we receive your Facebook ID if you contact us via Facebook), user names and similar contact details.
1.3 Shopping information
If you order something from Turkowiak Guitars or shop on-site, for example at a Turkowiak Guitars Store, we collect your shopping data. Depending on the type of purchase and processing status, shopping data may include the following information:
- Order number
- Details on the purchased items (name, type, style, price, etc.)
- Payment method information
- Delivery and billing addresses
- Messages and communication relating to purchases (e.g. notice of revocation, complaints, and messages to customer service)
- Delivery and payment status, e.g. “completed” or “dispatched”
- Return status, e.g. “successfully completed”
- Information on service providers involved in executing the contract (for order purchasing perhaps shipment numbers of parcel services)
1.4 Payment details
We offer you the common payment methods in online retail – especially advance payment, credit card, PayPal or invoice. We collect the payment details shared by you in order to execute the payment. We receive further payment details from external payment service providers and credit agencies which we work within executing payments and carrying out credit checks. We only forward information to our payment service providers which is necessary for processing payment.
Payment details include:
- Preferred payment method
- Billing addresses
- IBAN and BIC or account number and sort code
- Credit card details
- Creditworthiness data
The payment details also include other information directly connected to payment processing and credit checking. This applies, for example, to information that external payment service providers use for identification such as your PayPal ID (if you are paying with PayPal).
1.5 Messages, conservation content
If you communicate with us or other users regarding products (e.g. product evaluations) and other topics by phone, post, social media, contact forms or any other medium, we collect the content of your messages.
We may forward your messages to the office responsible for your concerns, perhaps to partner companies or manufacturers. If your messages are forwarded to another company (e.g. if you provide us with feedback on the manufacturer of a product), you, of course, have the option to tell us that the data should only be used by Turkowiak Guitars. If so, we will not forward your information to the responsible office, or will only do so without your personal information, provided that your concerns can be processed in this way.
If you transmit messages to us for other users via functions provided for this purpose (e.g. product evaluations), we may publish these within the scope of our services.
1.6 Social network data
Social media functions may be integrated into Turkowiak Guitars’ services. These may include messenger services and so-called social plug-ins or social logins, such as “login with Facebook”. If you activate or use these functions and are a member of the relevant social network, we may receive data from their respective operators which allows us to identify you. We usually receive the following data from social networks:
- your public profile information (e.g. name, profile picture)
- Information on the type of device you are using
- the account ID of your profile with the relevant network (e.g. Facebook ID)
We will also not receive any data from the social network providers which could be used to identify or contact you unless you provide your consent.
2. What does Turkowiak Guitars use my data for
Turkowiak Guitars processes your data in accordance with all applicable data protection laws. Of course, we observe the principles of data protection law for the processing of personal data. We therefore generally only process your data for the purposes explained to you in this Data Protection Declaration or shared when we collect the data. These are mainly purchase processing and the provision, personalization, and development as well as security of our services. We also use your data within the framework of the strict German and European data protection law, but also for other purposes such as product development, scientific research (especially in the areas of machine learning, artificial intelligence, and deep learning) and market research, for the optimization of business processes, the needs-based design of our services and personalized advertising.
2.1 Purchase processing and provision of online, local and personalized services
- The provision, personalization and needs-based design of our services such as the Turkowiak Guitars shop.
- The provision of local services, e.g. in Turkowiak Guitars Store and at events and trade fairs.
- The execution of purchase agreements and customer service including dispatch and payment processing, claim management as well as the processing of returns, complaints and warranty claims.
- The provision of messages, reports, newsletters, and other direct communication, insofar as these are an integral component of our contractual services or the services requested by you.
2.2 Advertising and market research, data analysis
We use your data, also within the framework of data analysis, for advertising and market research, in particular for the following purposes:
- Classification into various target and user groups within the framework of market research (user segmentation).
- Findings on various target groups and their respective usage habits and shopping interests.
- The production of findings on demography, interests, our users’ shopping and usage habits as well as the marketing on these findings within the framework of advertising services provided to third parties.
- The early identification of trends in the areas of fashion and online shopping.
- The execution of advertising to existing customers.
- The execution of direct marketing, e.g. in the form of newsletters.
- The planning, execution and success monitoring of advertising corresponding to the interests of the target groups being addressed (personalized advertising).
- Findings as to how our services are used (usage analysis).
- The marketing of the above findings within the framework of advertising services for advertising customers.
Depending on the purpose, we use the data we have stored for data analysis. For example, we use summarised (aggregated), statistical, depersonalized (anonymized) profile information or data which can only be assigned to persons via further intermediate steps (pseudonymized profile information) as well as shopping and device and access data in order to understand and analyze purchasing processes using data analysis. This gives us anonymous or pseudonymized findings on our users’ general usage behavior.
We process your data on the basis of balancing interests to protect our legitimate interests or those of third parties (such as advertising partners or dealers who participate in Turkowiak Guitars’ partner program). Turkowiak Guitars’ legitimate interest or that of third parties in data processing derives from the relevant purposes and is, unless otherwise indicated, of a competitive and economic nature.
2.3 On the basis of your consent
If you have given us your consent for the processing of personal data, your consent is the primary basis of our data processing. Which of your data we process on the basis of your consent depends on the purpose of your consent. Typical purposes include:
- Subscription to a newsletter.
- Participation in surveys and market research studies.
- The processing of particularly sensitive data, containing e.g. your political opinions, religious or ideological convictions or state of health.
- The recording of telephone conversations which you have e.g. with our hotline.
- The transmission of your data to third parties or to a country outside the European Union.
- The execution of a credit check (if it is not necessary for contractual fulfillment or pre-contractual measures).
We offer you a newsletter service. When you register for a newsletter service you will receive information on the topics dealt with by the individual newsletters. There are also service-specific newsletters, which are integral components of a particular service. When you use our newsletter we also connect the device and access data.
3.1 How do I register
When sending out our notifiable newsletter, we use the so-called double opt-in procedure or single opt-in procedure (country-dependent), i.e. we will only send you the newsletter if you have given explicit prior consent to us activating the newsletter. If a double opt-in is required in your country, you must also have confirmed that the email address you have shared with us belongs to you. For this purpose, we will send you a notification email and ask you to confirm by clicking on one of the links in this email that you are the owner of the email address you have shared with us. We may waive this measure if you have already confirmed to us in this way for another purpose that you are the owner of this email address.
If you no longer wish to receive emails from us, you can withdraw your consent at any time without incurring any costs other than the transmission costs according to basic tariffs. A notification in text form (e.g. email, fax, letter) to the Turkowiak Guitars company responsible for the relevant newsletter is sufficient for this. Of course, you will also find an unsubscribe link in every newsletter.
3.3 Which data is collected
If you subscribe to a newsletter, we automatically save your IP address and the time of your subscription and confirmation. This way we can prove that you actually subscribed and identify any unauthorized use of your email address.
We collect device and access data which arise when you interact with a newsletter. For this evaluation, the newsletters contain links to image files stored on our web servers. When you open a newsletter, your email program loads these image files from our web server. We collect the device and access data which then arises in the pseudonymised form under a randomly generated ID number (newsletter ID), which we will not use to identify you without your consent. This way we can understand whether and when you have opened which issues of a newsletter. The links contained in the newsletters likewise contain their newsletter ID so that we can determine which content you are interested in. We use the data collected here to create a user profile for your newsletter ID in order to personalize newsletter content according to your interests and usage habits and to statistically analyze how our users use the newsletter service. We connect this data to data which we collect within the framework of usage analysis.
You can object to newsletter analysis at any time by deactivating the corresponding newsletter service. Of course, you will also find an unsubscribe link in every issue of our newsletter.
4. Which data protection laws do I have
You have the following legal data protection rights under the relevant legal conditions: Right to information (Article 15 GDPR), right to deletion (Article 17 GDPR), right to correction (Article 16 GDPR), right to restriction of processing (Article 18 GDPR), right to data portability (Article 20 GDPR), right to lodge a complaint with a supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7 (3) GDPR) as well as the right to object to particular data processing measures (Article 21 GDPR).
- In order to ensure that your data is not disclosed to third parties in the course of requests for information, please attach sufficient proof of identity to your request by email or post.
- You can change most of your information yourself in your customer account. For other cases please contact customer service.
- The responsibilities of the data protection authorities depend on the seat of the competent authorities. You may, however, contact the data protection authority, which will then forward your complaint to the responsible authority.
- If you have given consent for the processing of your data, you may withdraw it at any time. Withdrawal has no effect on the admissibility of the processing of your data which took place before the withdrawal.
- You may object to the processing of your data for advertising purposes, including direct marketing (including in the form of data analysis) at any time without giving reasons.
- If we are processing your data on the basis of a balancing of interests according to Article 6 (1) f GDPR (e.g. the reporting of creditworthiness to an external credit agency), you may object to the processing. When asserting your objection, we ask you to give the reasons why you do not wish us to continue processing your data. In the event of a justified objection, we will check the state of affairs and either stop or adjust the processing, or inform you of the urgent reasons worthy of protection why we are entitled to continue the processing.
5. When will my data be deleted
We will store your personal data as long as it is necessary for the purposes named in this Data Protection Declaration, especially for the fulfillment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us to store it for particular purposes, including for defense against legal claims.
If you close your customer account, we will delete all the data we have stored regarding you. If it is not possible or necessary to completely delete your data for legal reasons, the relevant data will be blocked for further processing.
Blocking will occur, for example, in the following cases:
- Your order and payment details and perhaps other details are generally subject to various legal retention obligations. The law obliges us to retain this data for tax audits and financial audits for up to ten years. Only then can we finally delete the relevant data.
- Even if your data is not subject to any legal retention obligation, we may refrain in the cases allowed by the law from immediate deletion and instead carry out initial blocking. This applies especially in cases where we may need the relevant data for further contractual processing or prosecution or legal defense (e.g. in the event of complaints). The decisive criterion for the duration of the blocking is then the legal limitation periods. After the relevant limitation periods expire, the relevant data will finally be deleted.
Deletion may be waived in the cases allowed by law if the data is anonymous or pseudonymous and deletion would rule out or seriously hinder processing for scientific research or statistical purposes.
6. How does Turkowiak Guitars protect my data?
We transmit your personal data securely using encryption. This applies to your order and your customer login. We do this using the coding system SSL (Secure Socket Layer). We also use technical and organizational measures to secure our website and other systems against loss, destruction, access, change or dissemination by unauthorized persons.
7. Information on cookies
You can find out which cookies we use here. For an overview of all the cookies we use please click here [https://www.turkowiakguitars.com/cookies]